What's New
Titan by Mack™ Thunders Into Louisville
Thursday. May 22. 2008
LOUISVILLE, KY (March 27, 2008) - Having rolled out the Titan by Mack™ to vocational customers during the recent CONEXPO-CON/AGG® 2008 Exposition in Las Vegas, Mack Trucks, Inc. today introduced this most powerful truck in the 108-year history of the company to highway customers at the Mid-America Trucking Show in Louisville.
Designed for heavy transport and heavy construction applications, the company's new model is powered by the mighty new MACK® MP10 engine, a 16-liter modern-day workhorse with a top rating of 605 hp and a massive 2,060 lb-ft of torque.
Mack debuted the Titan model to highway customers in a series of events at MATS, including championship boxing-themed "reveals" emphasizing the role of the new truck as a contender to be reckoned with in the heavy haul segment of the Class 8 truck market.
"We're very proud to introduce the new heavyweight champion of the trucking industry to our highway customers here in Louisville, the hometown of Muhammad Ali," said Tom Kelly, Mack vice president of marketing. "Vocational customers who saw the Titan by Mack two weeks ago were very enthusiastic about the impact that the Titan model could have on their operations. And we're confident that our severe heavy-haul and heavy transport highway customers are going to feel the same way."
While the Titan by Mack raises the bar for the company in terms of horsepower and torque, it also establishes a new standard for visual appeal with its overpowering physical presence.
"The Titan model stands out on the highway like nothing else," said Jerry Warmkessel, Mack marketing product manager for highway products. "Of course, its high-capacity axles, suspension, chassis and powertrain give it a very commanding stance. But other stylistic elements incorporated by Mack's designers also contribute to an overall look that truly measures up to 605 hp, including the truck's long hood, large metal grille and bumper, extensive brightwork features and twin 'Growler' air intakes."
Customers may preorder Titan models from Mack dealers now, with deliveries scheduled to begin later this year.
Doing the Biggest Jobs in Style:
In addition to catching the eye, the vehicle's combination of high ground clearance, "heavy haul" cab position and long nose improves airflow for underhood cooling and provides drivers with excellent visibility.
Similarly striking but functional are the Growler air intakes, which minimize moisture and screen debris from the air filter element. The air filter elements themselves are located under the cab for easy service. And Growler's standard integrated LED lamps add another bold, modern touch characteristic of this new truck.
The good-looking yet strong and durable approach is carried through all of the Titan model's bright metal exterior features as well. Chromed cast aluminum surrounds the large grille, with a similar treatment for the headlight bezels - and the headlights have impact-resistant Lexan lenses and easy-to-replace lamps. Other notable exterior features include: chrome horns; stainless steel sunvisor, available in 10- and 13-inch widths (in Rawhide Edition); stainless steel skirt lighting, with an optional personalization feature; six-inch dual exhaust stacks; Titan bright-finish metal bumper, with integrated driving lights; and a stainless steel cover for the Mack Cap™ diesel particulate filter.
Powered by the New Mack MP10:
The heart and soul of the Titan model is the new Mack MP10 engine, the most powerful Mack engine ever installed in a Mack vehicle. Certified to the US'07 emission standards, the MP10 is an inline six-cylinder diesel, with single overhead cam and high-pressure fuel injection. It's offered in three ratings, with peak horsepower of 515 hp, 565 hp and 605 hp, all with MaxiCruise® torque rise. Maximum torque ranges from 1,860 lb-ft to 2,060 lb-ft at 1200 RPM.
The MP10 engine's huge torque gives the Titan model the grunt to pull heavy loads from a dead stop on a jobsite, and the power to get those loads up to speed on the highway.
The long, strong hood protects the MP10 and provides plenty of room to make service easier for technicians. The cooling system is sized to handle the heaviest demands and the harshest conditions found in North America.
The MP10 engine is matched to the Mack T300ES series 10-, 13- and 18-speed transmissions, which deliver triple countershaft performance for the most demanding applications. Eaton transmissions are available options.
Cornerstone Chassis for Strong Foundation:
The Titan by Mack is built upon the company's Cornerstone chassis with proven rock-solid performance, durability and reliability. The chassis is offered in three frame rail thicknesses - 8mm, 9.5mm and 11mm - with optional full or partial 5mm inside channel reinforcements, and application-specific crossmembers. Frames are rated at 120,000 PSI, and 2.12 million RBM (lb-in) to 4.26 million RBM (lb-in).
A short 41-inch front axle position increases load capacity and ensures excellent visibility and maneuverability. Front axles and suspensions are available from 12,000 to 20,000 lb. capacity, while rear axles and suspensions are offered from 38,000 lb. to 65,000 lb. capacity.
The Titan model's new air-ride cab mounting features twin wide-spaced air bags with shocks to neutralize bumps and stabilizers to prevent sway, keeping the driver comfortable, rested and productive.
Interior Comfort, Style and Productivity:The Titan by Mack is equally impressive on the inside. Engineered for driver comfort, the vehicle's striking interior includes numerous features to dramatically reduce noise and vibration and enhance productivity. The air assist clutch pedal is positioned low for ease-of-use. The steering column is infinitely adjustable for maximum comfort, increased belly room and improved visibility of all gauges. Plenty of convenient overhead storage and four-point lighting are also included.
The interior is available in three trim levels: Pedigree, Champion and the luxurious button tuck Rawhide Edition. The dash is available in a choice of woodgrain or brushed nickel finishes, with large, easy-to-read gauges. And the standard Mack Co-Pilot® display provides drivers with easily accessible screens in the instrument panel to monitor real-time fuel economy (with sweet spot indicator) and trip data, detailed maintenance and fault summaries, and supplemental sensor readings. The available Lectronix T7000 navigational radio integrates entertainment, navigation, a blind spot camera display, and vehicle, trip and tire-pressure monitoring systems.
The spirit of the really big dog lives on in the new Titan by Mack - a big-block powerhouse with looks as strong as its pedigree.
CAPTION: The Titan by Mack™ is the most powerful truck ever offered by Mack Trucks, Inc. The Titan model combines the new MACK® MP10 engine with up to 605 hp, rugged components and bold styling to make it the flagship truck for heavy transport.