What's New
New Mack Pinnacle® Rawhide Edition Delivers Outstanding Style and Comfort, In or Out of the Cab
Thursday. March 27. 2008
North America's highways will now look better than ever with the introduction of the Mack Pinnacle® Rawhide Edition from Mack Trucks, Inc. The Rawhide Edition takes the already strong look of the Mack Pinnacle Axle Forward model and adds a blaze of exterior excitement, plus a new level of interior comfort. It was introduced here today at the Mid-America Trucking Show.
"The Rawhide Edition combines classic styling with all the technology benefits of the Pinnacle model, and the next generation of luxury and comfort," said Jerry Warmkessel, Mack marketing product manager for highway products. "This is definitely a truck that will draw attention - the Rawhide Edition is a highway bulldog in all its shining glory. It will be popular with fleets for driver recruitment and retention, as well as with discerning owner operators."
"Our customers want a truck that drivers aspire to be in because of its looks, its comfort and its Mack quality and reliability," Warmkessel continued. "Drivers specifically tell us they want a proud-to-drive look, one that shows they are a successful professional. They also want a truck that pampers them with a luxurious interior. And the Rawhide Edition delivers on both counts."
The truck is available in three cab configurations: 60- and 70-inch midrise sleepers, plus daycab. The truck's axle-forward position maximizes payload, while also giving it a bold stance.
Dominant exterior features include a big "Texas-style" chrome bumper, stainless steel cab and sleeper skirts, forward-mounted dual seven-inch bullhorn exhaust stacks, a 13-inch stainless steel exterior sun visor, four chrome air horns, stainless steel hood latches, as well as stylized chrome heated and lighted mirrors - each mirror with a raised bulldog emblem.
The great indoors of the Rawhide Edition features soft, luxurious button tuck Ultraleather and two-tone embroidered seats, complemented by a sleek dash housing Mack's Co-Pilot driver display. Interior color choices are: Slate Gray; Vintage Oxblood; Deep Copper; and Classic Buckskin. The dash panel is brushed nickel, and the leather-grip steering wheel includes chromed spokes. Each seat has the Rawhide emblem embroidered on its headrest. The Rawhide emblem is repeated in the door sill, door panel trim and on the back wall of the sleeper. The two-toned pattern in the seats is continued in the sleeper, this time in button tuck. The cabinets have accent strips to match the dash. And the cab headliner has four-point lighting, serving both the driver and passenger.
There seems little doubt that drivers will want to be in this new Mack Pinnacle® Rawhide Edition. The challenge will be getting them out.
CAPTION: The Mack Pinnacle® Rawhide Edition brings an additional level of high style and comfort to the Mack Pinnacle Axle Forward model, resulting in a boldly distinctive truck. The Pinnacle Rawhide edition was introduced by Mack at the Mid-America Truck Show in Louisville, KY on March 27.
CAPTION: The Mack Pinnacle® Rawhide Edition has a luxurious and extremely comfortable interior, highlighted by a choice of rich colors and soft button tuck Ultraleather. The Pinnacle Rawhide edition was introduced by Mack at the Mid-America Truck Show in Louisville, KY on March 27.
Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and MACK® vehicles are sold and serviced in more than 45 countries worldwide. All Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.